Triple V Tequila
Triple V is a boutique tequila distillery that specializes in both infused tequila and premium tequila. The brand was born out of the owner’s, Verne Freeman, love and interest in tequila production, and his vision was to create liquors that both tequila novices and connoisseurs could enjoy.
Project Overview
Challenge
Work with Triple V’s owner, Verne Freeman, to capture the brand’s voice through branding and packaging.
Assets
- Logo Design
- Packaging design for a variety of tequila
Role
Lead Graphic Designer
Tools
Illustrator, Photoshop, and InDesign
Logo Design
Triple V wanted a logo that was simple, striking, and conveyed that it sells high-end products. The main request from the company’s owner, Verne, is that he wanted a gold color to be used with black. The first image shows the final logo which took us 3 drafts to finalize, and the second image is other logo options I created in the first draft of this proccess.
Final Logo
Other Logo Options
Premium Tequila Packaging
There are 3 premium tequilas Triple V produces: Anejo, Reposado, and Blanco. Below is a mockup of how the packaging sticker will look on the tequila bottle, as well as the 3 finalized designs.
Infused Tequila Mockup
All Infused Tequila Packaging
Infused Tequila Packaging
There are 3 infused tequilas Triple V produces: Pineapple, Ginger Sage, and Old Man Pepper. Below is a mockup of how the packaging sticker will look on the tequila bottle, as well as the 3 finalized designs.
Infused Tequila Mockup
All Infused Tequila Packaging
