Shabang Arts & Music Festival

Shabang Arts & Music Festival is an event in San Luis Obispo, CA. For the 10th festival, I was the head graphic designer to create various campaign work for print and web including social media, print posters, merchandise, etc. The direction and aesthetic the festival’s owners asked for were psychedelic, DIY, and angsty.

Project Overview

Challenge

Create cohesive and compelling Illustrations and layouts that tell a story for Shabang Arts & Music Festival.

Assets

Social Media Paid and Organic Ads
Snapchat filters
Email Design
Graphic T-Shirts and Sweatshirts
Posters
Stickers

Role

Lead Graphic Designer

Tools

Illustrator, Photoshop, and InDesign

Date Announcement

This creative was the primary piece and direction for the campaign and is what I built my whole campaign off of. The particular asset below was for a Facebook post announcing the date of the festival, but I built out various sizes and iterations from this artwork to be used for other social media platforms, email, and print posters. I illustrated the entire thing in Illustrator and laid out the various assets for different channels in Photoshop (for digital assets) and InDesign (for print assets). This is also when I finalized the typography, colors, and logo design for the campaign.